Free Digital Marketing Quote Template
Create a professional quote in minutes
Show the marketing services and campaign period, with your fee separate from ad spend. A clear budget makes the offer easier to compare and helps clients feel confident hiring you.
Email, print or download your quote as a PDF.
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Price the job. Send the quote. Get back to work.
Digital Marketing Quote Template Examples
Use these previews for layout and wording ideas. Pick the example closest to the campaign, then create your own in Docelf. Adjust the scope and pricing to fit the client, then style the quote to match your business.
Popular Digital Marketing Quote Layouts
Separate the Marketing Work From the Media Spend
A digital marketing quote should separate the work you provide from money spent elsewhere. That makes your fee easier to understand and keeps ad spend from looking like agency revenue.
Need a narrower template? Use the SEO quote or social media quote, or browse all creative service quote templates.
- Reuse saved client and service details
- Group work by campaign or recurring service
- Separate your fees from ad spend and other campaign costs
- Set the service period and reporting
- Turn the accepted quote into an invoice without rebuilding the campaign details
Create a Digital Marketing Quote Ready to Send
Add the marketing work and your fee. Keep ad spend separate when needed. Check the quote, then email it or download a PDF.
What Is a Digital Marketing Quote?
A digital marketing quote shows what you will manage and what you will charge. Keep ad spend or other campaign costs separate when the client pays them separately.
Use a quote when the service and fee are clear. If the strategy or media budget is still moving, start with an estimate.
A digital marketing quote can cover one service or a broader campaign. For ongoing work, spell out what the client receives during each service period.
Digital Marketing Quote, Estimate, or Invoice?
Use a quote or estimate before the work starts. Send an invoice when payment is due.
Digital Marketing Quote
Use a quote when the marketing work and fee are set.
Digital Marketing Estimate
Use an estimate while the strategy or media budget is still changing.
Digital Marketing Invoice
When payment is due, create the first invoice from the accepted digital marketing quote and review the copied campaign services.
How to Create a Digital Marketing Quote
A good marketing quote separates your fee from campaign spend. Follow these seven steps.
- Agency Details: Add your agency details and logo for client-facing documents.
- Client and Contact: Add the client and marketing contact.
- Quote Dates: Add the quote number, issue date, and the date the campaign offer expires.
- Marketing Services: List the channels, campaign work, and what the client receives.
- Fees and Ad Spend: Price your fee first and keep client-paid media costs separate.
- Service Terms: State the service period, reporting, payment, and change-approval terms.
- Review and Send: Check the campaign scope and total, then email or download the quote.
Before you send: Make sure the client can separate your fee from campaign spend. Check the service period and total before you send.
After You Send the Marketing Quote
- See when the client opens or accepts the quote
- Revise the quote if the campaign changes
- Keep the accepted quote with the agreed marketing work
- Create the invoice from the accepted quote when payment is due
Make the Marketing Work Easy to Review
Marketing quotes are clearer when the client can see what you do and what you charge. Keep recurring work easy to scan.
Name the Channels
List the channels you will actively manage instead of using a broad label such as digital marketing services.
Separate Ad Spend
Show ad spend apart from your management fee. If you pay it for the client, show that cost separately.
Set the Service Period
State whether the work is a one-time campaign or an ongoing service. Make the service period clear.
Say What Reporting Is Included
State what reporting or review the client receives. Do not promise results you cannot control.
What to Include in a Digital Marketing Quote
Give the client enough detail to see what you will manage and what your fee covers. Keep client-paid campaign costs separate.
- Your business details and logo
- Client name and marketing contact
- Quote number and dates
- Marketing services or channels included
- What the client receives during each service period
- Your service fee
- Ad spend or other campaign costs when they apply
- Taxes, discounts, and total
- Payment terms and how changes are approved
Digital Marketing Quote Accepted? Create the First Invoice
Create the first invoice from the accepted digital marketing quote in Docelf. The client and campaign services carry over, so you can check the billing period and approved budget changes.
For the next service period, duplicate that invoice to make a new draft, then update the dates, services, and approved budget changes.
Other Quote Template File Formats
Choose the file format that fits how you work with the quote.
See every option on the quote templates by format page.
More Quote Templates for Marketing Work
Use a narrower template when one service is the main reason for the project. Keep separate line items when the campaign combines several channels.
Digital Marketing Quote Template FAQs
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What is a digital marketing quote?
A digital marketing quote shows the work you will manage and your fee. It should also make separate campaign costs clear.
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What should I include in a digital marketing quote?
Start with the client and marketing work. State how long the service runs and what the client receives. Add your fee. Keep ad spend separate when needed.
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How do I price digital marketing services?
Use the fee structure that matches the service. Charge a one-time fee or a recurring retainer. Make clear what the fee covers.
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Should ad spend be included in the quote?
Include ad spend when it helps the client understand the full planned cost. Keep it clearly separate from your management fee, especially when the client pays the advertising platform directly.
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How do I quote recurring marketing work?
State the billing or service period. Say what is included each time and add the recurring fee. Explain how changes will be approved.
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What is the difference between a digital marketing quote and an estimate?
A quote gives a specific price when the work is clear. Use an estimate while the strategy or media budget may still change.
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Can I create a digital marketing quote online?
Yes. Add the client and marketing work in Docelf. Set the service period and fee. Keep ad spend separate when needed. Then email the quote or download a PDF.
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What if the campaign scope changes after the quote is accepted?
Update the marketing work and price. Send a revised quote for acceptance before the added work begins.
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Can I turn an accepted digital marketing quote into an invoice?
Yes. Create the invoice from the accepted quote in Docelf. For recurring work, you can duplicate an invoice and adjust the line items for the next billing period.
Ready to Send Your Digital Marketing Quote?
Show the marketing channels, agency fee, and client-paid media costs in one clear offer.
- List the services and reporting included
- Keep agency fees separate from ad spend
- Email the digital marketing quote or download a PDF
