Free Digital Marketing Quote Template

Digital Marketing Quote Template Examples

Use these previews for layout and wording ideas. Pick the example closest to the campaign, then create your own in Docelf. Adjust the scope and pricing to fit the client, then style the quote to match your business.

Popular Digital Marketing Quote Layouts

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  Sample Digital Marketing Quote Template

  Create Free Quote
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  Free Digital Marketing Quote Template

  Create Free Quote

Separate the Marketing Work From the Media Spend

A digital marketing quote should separate the work you provide from money spent elsewhere. That makes your fee easier to understand and keeps ad spend from looking like agency revenue.

Need a narrower template? Use the SEO quote or social media quote, or browse all creative service quote templates.

• Reuse saved client and service details
• Group work by campaign or recurring service
• Separate your fees from ad spend and other campaign costs
• Set the service period and reporting
• Turn the accepted quote into an invoice without rebuilding the campaign details

What Is a Digital Marketing Quote?

A digital marketing quote shows what you will manage and what you will charge. Keep ad spend or other campaign costs separate when the client pays them separately.

Use a quote when the service and fee are clear. If the strategy or media budget is still moving, start with an estimate.

A digital marketing quote can cover one service or a broader campaign. For ongoing work, spell out what the client receives during each service period.

Digital Marketing Quote, Estimate, or Invoice?

Use a quote or estimate before the work starts. Send an invoice when payment is due.

How to Create a Digital Marketing Quote

A good marketing quote separates your fee from campaign spend. Follow these seven steps.

1 2 3 4 5 6 7

1. Add Your Business Details: Add your business details and logo. Save them in Docelf for the next client quote.
2. Add the Client: Choose a saved client or add a new one. Add the marketing contact when needed.
3. Add the Quote Number and Dates: Add a quote number and issue date. Include a valid-until date if the offer or rates expire.
4. List the Marketing Work: Name each channel you will manage. Say what the client receives during the service period.
5. Price Your Fee and Ad Spend: Enter your own fee first. Show ad spend separately when it is part of the quote. Add other client-paid campaign costs only when needed.
6. Set the Service Terms: Add the service period and reporting schedule. State the payment terms. Explain how work or budget changes are approved.
7. Review and Send: Make sure the quote matches the campaign. Check the total. Then email it or download a PDF.

Before you send: Make sure the client can separate your fee from campaign spend. Check the service period and total before you send.

After You Send the Marketing Quote

• See when the client opens or accepts the quote
• Revise the quote if the campaign changes
• Keep the accepted quote with the agreed marketing work
• Create the invoice from the accepted quote when payment is due

Make the Marketing Work Easy to Review

Marketing quotes are clearer when the client can see what you do and what you charge. Keep recurring work easy to scan.

What to Include in a Digital Marketing Quote

Give the client enough detail to see what you will manage and what your fee covers. Keep client-paid campaign costs separate.

• Your business details and logo
• Client name and marketing contact
• Quote number and dates
• Marketing services or channels included
• What the client receives during each service period
• Your service fee
• Ad spend or other campaign costs when they apply
• Taxes, discounts, and total
• Payment terms and how changes are approved

Marketing Quote Accepted? Create the First Invoice

Create the invoice from the accepted quote in Docelf. Docelf reuses the client and marketing work, so you do not have to enter the campaign again.

For recurring work, duplicate the invoice for the next billing period. Adjust the line items if the services or budget changed.

Other Quote Template File Formats

Choose the file format that fits how you work with the quote.

• Word Quote Template
• Google Docs Quote Template
• Excel Quote Template
• Google Sheets Quote Template

See every option on the quote templates by format page.

More Quote Templates for Marketing Work

Use a narrower template when one service is the main reason for the project. Keep separate line items when the campaign combines several channels.

• SEO Quote Template
• Social Media Quote Template
• Copywriting Quote Template
• Website Design Quote Template
• All Creative Service Quote Templates

Digital Marketing Quote Template FAQs

• What is a digital marketing quote?

  A digital marketing quote shows the work you will manage and your fee. It should also make separate campaign costs clear.

• What should I include in a digital marketing quote?

  Start with the client and marketing work. State how long the service runs and what the client receives. Add your fee. Keep ad spend separate when needed.

• How do I price digital marketing services?

  Use the fee structure that matches the service. Charge a one-time fee or a recurring retainer. Make clear what the fee covers.

• Should ad spend be included in the quote?

  Include ad spend when it helps the client understand the full planned cost. Keep it clearly separate from your management fee, especially when the client pays the advertising platform directly.

• How do I quote recurring marketing work?

  State the billing or service period. Say what is included each time and add the recurring fee. Explain how changes will be approved.

• What is the difference between a digital marketing quote and an estimate?

  A quote gives a specific price when the work is clear. Use an estimate while the strategy or media budget may still change.

• Can I create a digital marketing quote online?

  Yes. Add the client and marketing work in Docelf. Set the service period and fee. Keep ad spend separate when needed. Then email the quote or download a PDF.

• What if the campaign scope changes after the quote is accepted?

  Update the marketing work and price. Send a revised quote for acceptance before the added work begins.

• Can I turn an accepted digital marketing quote into an invoice?

  Yes. Create the invoice from the accepted quote in Docelf. For recurring work, you can duplicate an invoice and adjust the line items for the next billing period.

Ready to Send Your Digital Marketing Quote?

Keep your fee separate from ad spend. Show what the campaign includes and which costs the client will pay directly.

• Email the quote or download a PDF
• See when the client accepts it
• Create the invoice from the accepted quote

Create Free Quote